Kyle Barber
Program Chair of Marketing / State Advisor Collegiate DECA
- Role
- Program Chair of Marketing at Bellevue College
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kyle Barber
Kyle is a business strategy leader, who has focused much of his career helping Fortune…
Experience
Program Chair of Marketing
Aug 2014 — Present · Bellevue, WA, US
Tenured professor in the marketing and data analytics departments • Teach courses at all levels including: Branding, Advertising, Relationship Marketing / CRM, Measurement and Analytics, International Marketing, Search Engine Strategy, Social Media, Online Video, Mobile Marketing, Marketing Research, and Multicultural Marketing • Established a new Digital Marketing bachelors degree to provide the hands-on learning that local employers require of potential candidates • Developed new courses, learning outcomes, and curriculum for the existing marketing program, along with plans for a possible extension of the current offering • Formed and directs a Collegiate DECA team for the school that ended up winning a national championship in all five years of competition • Won a grant to develop an open source textbook for international marketing, to be used across schools throughout Washington
Education
University of Oregon
Speech Communication
1990 — 1991
George Mason University
BA, Speech Communication
1991 — 1993
Central Michigan University
Speech Communication and Rhetoric
1994 — 1995
Skills
- Integrated Marketing
- Digital Strategy
- Marketing Strategy
- Data Strategies
- Online Advertising
- Online Marketing
- Mobile Marketing
- Social Media
- Crm
- Analytics
- Teaching
- Curriculum Design
- Higher Education
- Business Strategy
- Strategic Data Analysis
- Strategy
- Social Media Measurement
- Media Measurement
- Brand Measurement
- Brand Management
- Market Research
- Direct Marketing
- Web Analytics
- Data Analysis
- Behavioral Targeting
- Business Intelligence
- Omniture
- Google Analytics
- Webtrends Analytics
- Mobile Devices
- Doubleclick
- Sql
- Databases
- Data Warehousing
- Database Design
- Project Management
- Technical Writing
- Facebook Api
- Comscore
- Webtrends
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