Kyle May

About Kyle May

Kyle May is an inbound marketing and revenue growth specialist with experience building end-to-end demand generation systems that connect marketing strategy directly to sales performance. He specializes in creating scalable inbound engines through SEO, content, automation, and lifecycle marketing, while also supporting sales teams through qualification, proposals, and deal execution when needed. Kyle May began his career in digital marketing at Ramblin Jackson in Boulder, Colorado, where he progressed from Web Marketing Intern to Digital Marketing Assistant. In these roles, he supported SEO strategy, website optimization, and HubSpot implementation while working closely with executive leadership to drive inbound lead generation for small business clients in the construction and service industries. He later moved into marketing operations at Arisant, where he led a CRM migration away from Salesforce and built automated marketing workflows, including email campaigns and drip sequences designed to improve lead nurturing and sales efficiency. He remained with the team supporting sales alignment and inbound pipeline development after implementation. In 2023, Kyle May served as Marketing Director at Global Construction, where he led marketing strategy across multiple brands including Kapella Group and Kapella Roofing. He executed a full rebrand and led a multi-site website overhaul focused on improving inbound lead flow and cross-brand conversion. During this time, he also worked closely with business development teams to align marketing efforts with revenue goals, while stepping into interim project management responsibilities that deepened his understanding of field execution and customer needs. In 2024, he joined Hover Architecture as the company’s Business Development Executive, where he built the inbound marketing and lead generation system from the ground up. Kyle May owns SEO, content strategy, email marketing, LinkedIn outreach, and thought leadership content, including the Just One More Site video series, which is used to attract and nurture early-stage development clients. Kyle May is known for operating at the intersection of inbound marketing and sales execution. He builds systems that attract the right audience, convert interest into qualified pipeline, and support revenue teams through direct engagement when needed. His experience spans SEO, CRM strategy, content marketing, automation, and hands-on deal support in complex, high-value service environments.

Experience

1. Business Development Executive

   Hover Architecture

   Mar 2024 — Present · Centennial, CO, US

   Brought on as the company’s first dedicated business development hire to build pipeline, lead generation systems, and marketing infrastructure from the ground up. Own the full deal lifecycle from initial outreach through proposal, negotiation, and close.Generated over $10M in qualified opportunities, issuing 250+ proposals and closing $4.75M in revenue to date. Built and managed a high-conversion pipeline by combining inbound marketing, outbound outreach, and strategic positioning.Develop and execute all marketing initiatives, including SEO, content, email, and thought leadership. Led a full overhaul of website strategy and search optimization, increasing monthly clicks from 130 to 275 and impressions from 22,500 to 58,500, while improving average keyword ranking from 25.3 to 6.9 with top 10 placement across core search terms.Produce ongoing inbound content including case studies, blogs, and the video series Just One More Site, positioning the firm as a strategic partner in early-stage development. Leverage content as a lead nurturing tool to move prospects from awareness through engagement and into active projects.Built a conceptual site plan pipeline to capture and qualify early-stage developers, creating a consistent entry point for new opportunities prior to land acquisition. Established repeatable processes for lead tracking, qualification, and conversion.Work directly with clients across the full lifecycle, including lead generation, discovery calls, site evaluation, scope development, and proposal creation. Support early-stage development strategy, aligning site potential with project feasibility and business goals.Expanded the firm’s client base beyond core markets, bringing in repeat clients including multi-site operators and introducing new project types such as distribution and hospitality. Contributed to repositioning the company from a traditional design firm to a full-service partner spanning planning, entitlements, and pre-construction.

Education

• University of Colorado Boulder

  Bachelor of Business Administration (B.B.A.), Marketing

  2012 — 2016

• University of Colorado Boulder

  Certificate, Business of Sports

Skills

• Customer Service
• Graphic Design
• Public Speaking
• Social Media
• Scenic Painting
• Powerpoint
• Microsoft Excel
• Leadpages
• Hubspot
• Hootsuite
• Event Planning
• Keynote
• Zapier
• Leadership
• Inbound Marketing
• Carpentry
• Video Production
• Photoshop
• Wordpress
• Final Cut Pro
• SEO
• SEO Audits
• Google Apps
• Microsoft Word
• Research