Kyle Huggins
Associate Professor of Marketing, Dept Chair | Digital Marketing Consultant | Owner InGen Marketing, LLC | Author & Creator of The Digital Engine
- Role
- Owner & Author at The Digital Engine
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Kyle Huggins
Dr. Kyle A. Huggins received his Ph.D. in Marketing from the University of Arkansas in…
Experience
Owner & Author
Jan 2022 — Present · Nashville, TN, US
The Digital Engine courseware is designed to teach online lead generation through inbound marketing principles. Certified participants learned how to build a WordPress website, complete with weekly blogging and multiple form creations, designed to pull users in from social media posts highlighting blog material. Through online forms, users subscribed to a weekly email as well as completed additional destination goals all tracked through Google Analytics. Weekly auditing of these analytics, along with social platform and email analytics taught participants digital online strategy through a live online practicum of created and curated content around a topic of their own choice. Creating their own brand, participants learned how to build an online marketing campaign that drives online lead generation. The Digital Engine is a perfect tool for startups and small to medium size businesses looking to create an inexpensive marketing presence online that generates new leads for products, services, or ideas.
Education
Briarcrest High School
HS Diploma
1991 — 1995
University of Arkansas
PhD
2003 — 2008
Union University
Master of Business Administration (M.B.A.)
1999 — 2001
Union University
Bachelor of Science (BS)
1995 — 1999
Skills
- Research
- Time Management
- Team Leadership
- Social Networking
- Public Speaking
- Social Media Marketing
- Powerpoint
- Event Planning
- Social Media
- Marketing Strategy
- Spss
- Marketing
- Higher Education
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