Kyle White
Lead Marketing Cloud Administrator @Enova International
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WORK HISTORY
Lead Marketing Cloud Administrator @Enova International
Implemented Salesforce Marketing Cloud, helped with configuration, data migration, and working with Marketing Cloud Connect bridging Sales and Service Cloud • Design and implement automated email journeys using Email Studio, Automation Studio and Journey Builder, and advise project stakeholders on how to optimize further • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder • Designed integrations between Marketing Cloud and 3rd party applications/data sources to optimize data (Snowflake, Mulesoft) • Create technical, integration, and data design documentation • Help promote user adoption of Marketing Cloud from a technical perspective • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines • Architecting Enova’s Consent Management solution across all channels of Contact (Email, Mail, SMS, Call)
EDUCATION
University of Dayton
BS, Managment Information Systems
SKILLS
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