Kyle Trussell

Creative Media Graduate Assistant | Kent State Football | M.S. Sport Administration Candidate

Role
Creative Media Graduate Assistant at Kent State University Athletics
Location
Kent, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kyle Trussell

As a Creative Media Graduate Assistant at Kent State University, I focus on planning and producing engaging content for our various social media pages. Over the past four years, I’ve gained valuable experience at Clemson, Kent State, and UNC Charlotte. This has sharpened my ability to create content that shows players and coaches personalities outside of football, all while being able to capture eye catching photo and video content.I enjoy learning from creative minded professionals and would love to connect to find inspiration from the content you share!

Experience

  1. Creative Media Graduate Assistant

    Kent State University Athletics

    Jul 2025 — Present · Kent, OH, US

    Serve as Creative Media Graduate Assistant for Kent State Football, leading photo and short form video content across X, Instagram, and Facebook- Planned, captured, and edited game day, practice, and behind the scenes content, contributing to 28.5M+ total impressions (+377%)- Helped drive 902K+ total engagements (+417%) through short form video, reels, and uniform reveals. This type of content allowed us to collaborate with college football centered social media accounts to increase both impressions and engagement- Supported content strategy that resulted in 14,588 net audience growth (+23%) across platforms- Contributed to platform specific growth, including Instagram +4,578 followers (+217%) and X +7,966 followers (+21.7%)- Implemented a more video centric strategy for the socials which generated 4.2M+ video views (+1,234%), including 3.17M Instagram Reel views- Ran socials in real time on game days while also fulfilling photography duties during the game- Collaborated with coaches, operations, and recruiting staff to bring their content ideas to life for things such as National Signing Day, official visits, and pro day- Supported social media management, post scheduling, and performance analysis to optimize future content decisions- Led a student creative team of seven student workers and helped them thrive in a fast paced and deadline driven work environment

Education

  • Kent State University

    Master's degree, Sport Administration

  • Anderson University (SC)

    Bachelor's degree, Digital Communication and Media

    2021 — 2025

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Kyle Trussell — Creative Media Graduate Assistant at Kent State University Athletics in Kent, OH, US | Unifers