Kyle Thiermann

WORK HISTORY

EDUCATION

SKILLS

ABOUT KYLE THIERMANN

There are dark places in the world where feral beasts roam. This is where I found Kyle Thiermann. Hungry. Vicious. Untamed.I could tell you a grand story about why I took this creature in - clothed him, trained him, civilized him. I could tell you I pitied the poor soul.But it would not do justice to the truth. The truth is, and always has been, money.Certainly, he came to me with some level of comprehension. He could write. He could read. He had even managed, somehow, to charm his way to the top of his trash heap empire. First as a pro surfer, then a journalist, then, somehow, a world-famous podcaster. But it wasn’t until he slithered his way into MUD\\WTR, where he steered the brand voice, that he reached his lowest point. Feral. Raw. And unconventionally brilliant. His wild ideas have been scratched onto billboards above LAX, burned into viral commercials seen by over a hundred million people, and somehow, against all odds, etched into the worlds of YETI, Forager Project, Nuun Electrolytes, Bobbi Brown, and Patagonia.Awarded? Sure. But who isn\'t these days?I admit, Kyle has a rare gift. It is due, I believe, to his close genetic ties to the Neanderthal. A primal link, untouched by modern corruption, that allows him to see the raw truth of a brand, extract it, and, most efficiently, write it for the world to see.You might confuse him for a writer.You may even confuse him for an ape.He may be both.But in the end, Kyle is a rare thinker and creator.Fear not. I keep him in a cage, removing all outside temptation.Only releasing him for new projects-Charlie Hart Former Chief Marketing Officer at Factor ($277m exit), 10th employee and former Head of Brand and Media at RXBAR ($600m exit), current CMO at Dyrdek Machine