Kyle Saldivar
Sales & Brand Strategy Executive
- Role
- Media Sales at Revry
- Location
- West Hollywood, CA, US
- LinkedIn followers
- 500 followers
About Kyle Saldivar
Multicultural Marketing & Brand Strategy Executive Multicultural Marketing…
Experience
Media Sales
May 2024 — Present · Los Angeles, CA, US
Identified and secured LGBTQ+ focused advertisers and allied brands, growing revenue pipeline annually through strategic outreach, relationship building, and deep understanding of LGBTQ+ consumer market dynamics- Developed and delivered tailored advertising proposals for Fortune 500 brands creating culturally authentic campaigns that increased LGBTQ+ audience engagement while maintaining brand safety standards- Successfully negotiated advertising contracts with 100% client retention rate, implementing flexible pricing structures and performance-based agreements that accommodated diverse advertiser budgets and campaign objectives- Managed portfolio of active advertising accounts, providing strategic consultation and ongoing campaign optimization that resulted in advertiser spend through expanded partnerships and additional services- Conducted comprehensive market research and trend analysis of LGBTQ+ media consumption patterns, audience preferences, and cultural moments, creating quarterly market reports that informed advertiser strategy and drove improvement in campaign performance- Collaborated with marketing, content creation, ad operations, and analytics teams to execute campaigns, establishing standardized workflows that reduced campaign launch time while maintaining 100% stakeholder\'s satisfaction- Built and maintained relationships with LGBTQ+ organizations, Pride festival organizers, and community leaders to create authentic advertising opportunities that generate additional revenue through event sponsorships and cultural partnerships
Education
University of San Francisco
B.A
University of San Francisco
M.S
Skills
- Digital Media
- Event Management
- Strategic Partnerships
- Project Management
- Media Buying
- Social Media Optimization (Smo)
- Microsoft Office
- Social Media
- Higher Education
- Business Development
- Marketing Strategy
- Project Planning
- Leadership
- Customer Service
- Marketing
- Brand Strategy
- Recruiting
- Business Strategy
- Legal Writing
- Public Speaking
- Event Planning
- Management
- Research
- Editing
- Online Media Buys
- Program Management
- Social Media Marketing
- Legal Research
- Microsoft Excel
- New Business Development
- Spanish
- Social Media Advertising
- Advertising
- Strategy
- Strategic Planning
- Media Planning
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