Kyle Odeen

About Kyle Odeen

I’m 21 years old, and I’m building my career at the intersection of marketing and Web3.As Director of Business Development at Techtonic Marketing, I help crypto founders and marketing teams turn attention into growth through inbound systems. Things like SEO, funnels, newsletters, and strategy.I joined Techtonic because I believe inbound is the future of Web3. The space is filled with projects trying to shout louder than everyone else, but the ones that win are the ones people find, trust, and choose. I see a clear product-market fit in what we do, and I genuinely believe Techtonic can become the industry leader in the next few years.I’m still early in my career, but I’m obsessed with learning from people who’ve been in the trenches. Founders, CMOs, community builders. Every conversation teaches me something about what’s actually working in this space and what still needs to evolve.My goal right now is simple: learn fast, listen hard, and build real relationships.I’ll be at Devconnect (Nov 17–21) meeting teams who share that mindset (curious, practical, long-term).→ If you’re building something in Web3 and want to talk inbound, growth, or the future of crypto marketing, let’s connect.(And if you’re just here to follow the journey. welcome. You’ll see the wins, the mistakes, and everything in between.)

Experience

1. Director of Business Development

   Techtonic Marketing

   Nov 2024 — Present · Green Bay, WI, US

   At Techtonic Marketing, I help Web3 founders and marketing leaders build inbound systems that attract, convert, and retain users — without relying on the loud, short-term tactics that dominate the crypto space.My work focuses on developing relationships with projects that believe in sustainable growth through:• SEO designed for crypto-native search intent• Funnels that turn users into community• Newsletter and content systems that drive retention• Fractional CMO leadership for scaling teamsI joined Techtonic because I believe inbound is the future of Web3. Most crypto agencies try to do everything; Techtonic focuses on doing inbound better than anyone else.I’m early in my career, but I’m obsessed with learning from every conversation. Whether it’s a 7-figure project or a solo founder testing their first funnel. My goal here is simple: to understand what works, improve what doesn’t, and help build the agency that sets the inbound standard for Web3.

Education

• Northeast Wisconsin Technical College

  Associate's degree, Marketing