Kyle MacLelland
Director, Digital Content | Tennis Channel
- Role
- Director, Digital Content at Tennis Channel
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kyle MacLelland
Director of Digital Content & Emmy-nominated Sr. Producer with 15 years of experience in sports and entertainment. I’ve built a true “Swiss Army Knife” skill set across content creation, brand marketing, digital distribution, and social strategy, leading globally recognized content brands along the way. As Director of Digital Content at Tennis Channel, I oversee all digital and social video production and strategy — from formal digital features & branded partnerships to real-time social coverage and culturally driven tennis content. I work from the field across the globe & at TC\'s LA headquarters. Since taking the reins, I’ve overhauled the network’s approach to social video, leading to a 743% increase in cumulative cross-platform video views since 2022 and putting us on track for our first billion-view year in 2026. Under my leadership, Tennis Channel has also gained 1.5 million new followers across platforms, fueled by a revitalized Instagram, TikTok, and YouTube playbook. I manage a team of seven creators and guide company-wide video strategy rooted in trend awareness, audience behavior, and storytelling instincts. Most recently, I’ve expanded into marketing video, driving subscription growth and elevating the visibility of Tennis Channel’s digital ecosystem.
Experience
Director, Digital Content
Nov 2025 — Present · Los Angeles, CA, US
Education
Lafayette College
BA, Government and Law
2007 — 2011
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