Kyle Krahenbuhl

About Kyle Krahenbuhl

I currently work at Balsam Brands as a Performance Marketing Programmatic Manager in Boise, ID. Over the past 7 years I have gained experience in SEO, digital advertising, and content marketing at G5, Mad Fish Digital and Now Balsam Brands. Before that, I gained corporate experience at Vail Resorts as a recruiter. My interests include Programmatic advertising, PPC, SEO, content marketing, social media marketing, marketing communications, design, analytics, marketing strategy, management, and teaching.Growing up in Boulder Colorado has taught me the “work hard, play hard” mentality. Even when surrounded by a beautiful place with a lot to do, I feel as though I have to earn it by putting in good work. To be able to run, hike, or ski on the weekends I drive myself to work hard during the

Experience

1. Performance Marketing Manager, Programmatic

   Balsam Brands

   Aug 2022 — Present · Boise, ID, US

   Manage a team of programmatic and paid social analysts that oversee 9 unique channels including paid social, display, video, native, audio, and CTV- Work directly with DSPs and publishers to optimize placements and audiences to drive awareness and revenue- Initiate and manage marketing reporting, analysis, and projects that align with company initiatives and goals.

Education

• University of Oregon

  Bachelor of Science (BS), Business Administration and Management, Marketing

  2011 — 2015

Skills

• Team Management
• People Skills
• Digital Marketing
• Social Networking
• Brand Management
• Google Analytics Certified
• Sponsorship
• Market Research
• Event Planning
• Marketing Communications
• Public Speaking
• Communication
• SEO
• Talent Acquisition
• Social Media
• Microsoft Word
• Email Marketing
• Social Media Marketing
• Microsoft Excel
• Tutoring
• Recruiting
• Marketing
• Marketing Research