Kyle Kraft

About Kyle Kraft

Senior Product Marketing Leader | 15+ Years Driving Customer Experience in Entertainment & Digital MediaI\'m passionate about the intersection of film, television, and customer experience—building marketing strategies that connect audiences with the content they love. Currently at Prime Video, I lead In-Stream Engagement Programs managing promotional inventory and content discovery across our US customer base, owning the strategic direction for House Ads and Next Up recommendation systems.What I\'m Good At: I excel at bridging cross-functional teams—Product, Technology, Content, Analytics, and Creative—to deliver integrated marketing solutions that drive measurable business impact. My expertise spans content marketing strategy, customer lifecycle optimization, live sports and entertainment promotion, and data-driven decision-making across digital platforms.Proven Track Record: Over my 15-year career, I\'ve developed go-to-market strategies for 100+ third-party and international titles at Prime Video, managed multi-million dollar media investments for customer retention programs, led live sports marketing for NFL Thursday Night Football and major sporting events, and built content acquisition partnerships with top-tier film and television studios. Before Amazon, I spent five years in film and television production in Los Angeles, giving me a unique perspective on both the creative and business sides of entertainment.From my early days as a production assistant on set to leading strategic marketing programs for one of the world\'s largest streaming platforms, I\'ve remained driven by one constant: creating exceptional experiences that connect audiences with compelling content.Let\'s Connect: I\'m always interested in connecting with fellow entertainment and marketing professionals who share a passion for customer experience, content strategy, and cross-functional collaboration. Reach out if you\'d like to discuss digital media strategy, streaming platforms, or the evolving entertainment landscape.

Experience

1. Senior Product Marketing Manager, In-stream Engagement Programs

   Prime Video & Amazon MGM Studios

   Aug 2025 — Present · Seattle, WA, US

   Lead strategic direction and operational execution for Prime Video\'s In-Stream Engagement Programs, managing promotional inventory allocation and content recommendation workflows across 200M+ global customers. Own end-to-end program strategy for House Ads ecosystem and Next Up content discovery, driving qualified streams through data-driven frameworks and cross-functional collaboration.Key Responsibilities• Program Strategy & Ownership: Own end-to-end strategy for Prime Video\'s house advertising ecosystem and Next Up content discovery, developing content marketing strategies across Amazon Originals, Prime Video Marketplace, Brand Campaigns, and Live Sports Programming• Inventory & Campaign Management: Manage campaign prioritization, promotional inventory allocation workflows, and cross-channel optimization to maximize streams across US customer base• Next Up Program Leadership: Serve as program owner for Next Up content recommendation engine, managing state-based decision workflows, recommendation logic, and governance protocols balancing engagement with strategic objectives• Cross-Functional Collaboration: Partner with Operations, Product, Technology, and Analytics teams to build scalable solutions, translating operational challenges into technical requirements and product enhancements• Product Development & Roadmap: Prioritize product roadmaps balancing near-term delivery with long-term goals, including 2026 product experimentation roadmap development• Data-Driven Decision Making: Leverage Amazon Quick Suite dashboards and advanced analytics to derive actionable insights and deliver executive-level performance reporting• Executive Communication: Communicate program strategy to executive stakeholders through strategic documents driving organizational alignment• Workflow Automation & Governance: Establish automated workflow systems, recommendation logic, and governance protocols to scale operations while maintaining content quality

Education

• University of Washington

  BA, Economics, Geography

  2005 — 2009