Kyle Kiser
Marketing Manager @ PwC | MBA, Marketing Analytics | Sponsorship Marketing | Brand Experiences | Project Management
- Role
- Marketing Manager - Corporate Hospitality and Client Experiences at PwC
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kyle Kiser
Client experience and sponsorship marketing professional currently working at PwC in…
Experience
Marketing Manager - Corporate Hospitality and Client Experiences
Aug 2022 — Present · Charlotte, NC, US
Lead strategic development of Sports and Entertainment sponsorship hospitality programming across the firm\'s local markets, encompassing professional sporting and executive experiential events.• Implemented a new strategic event and client targeting approach in FY24, resulting in exceeding $714 million in influenced wins and $410 million in influenced pipeline. This achievement marks a 300% increase over FY23, demonstrating my effective consulting and strategy implementation skills in event investment and activation.• Expanded programming from 7 campaigns in FY23 to 15 campaigns in FY24, introducing new sports and experiential programming to maximize ROI opportunities.• Achieved a 90% asset utilization rate, influencing $134 million in pipeline and $176 million in wins during FY23 campaigns within the first year of launching the local market sponsorship and hospitality vertical.• Direct marketing efforts include negotiating contracts, managing budgets, developing creative briefs, hosting internal leadership meetings, crafting internal communications, creating client invitations, and overseeing event execution.• Manage a seven-figure budget for event assets, activation, and future planning of strategically aligned events.• Pioneered the firm\'s inaugural female-focused executive golf outing event in the New York market, targeting executive leaders and featuring a clinic, business programming, and networking opportunities.• Supervise two Senior Associate direct reports by assigning responsibilities, providing coaching and feedback, delegating tasks, and fostering professional development opportunities.
Education
University of North Carolina at Charlotte
Master of Business Administration - MBA
2020 — 2022
North Carolina State University
Bachelor of Science
2008 — 2012
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