Kyle Harrington

Growth-Driven Marketing Executive | Building & Scaling Consumer Brands Through Strategy, Innovation, Experience & Omnichannel Execution

Role
Head of Brand Marketing at The Jel Sert Company
Location
Chicago, IL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kyle Harrington

Brand and consumer experience builder with nearly 20 years of CPG marketing leadership. Currently serving as Senior Director of Marketing at The Jel Sert Company, driving omni-channel strategy, innovation, and growth across a portfolio of beloved brands including Wyler’s Light, Pure Kick, Otter Pops, and more.Best known for building Pure Kick drink sticks from the ground up, growing it to the #3 brand in its segment and #7 in the category by units and for reinvigorating Wyler’s Light into a top-performing brand in the Loaded Water movement, consistently ranking in the top 10 SKUs on Amazon and owning key category search terms.Blends data-driven strategy with bold creativity to launch consumer-first campaigns that convert. Holds an MBA and Bachelor’s in Marketing from Western Illinois University, along with a Digital Marketing Strategies certificate from Northwestern – Kellogg

Experience

  1. Head of Brand Marketing

    The Jel Sert Company

    Sep 2025 — Present · West Chicago, IL, US

Education

  • Northwestern University - Kellogg School of Management

    Digital Marketing Strategies - Data /Automation / AI & Analytics

  • Western Illinois University

    Master of Business Administration - MBA, Business, Management, and Marketing

  • Western Illinois University

    Bachelor of Business Administration - BBA, Marketing

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Kyle Harrington — Head of Brand Marketing at The Jel Sert Company in Chicago, IL, US | Unifers