Kyle Harrington

About Kyle Harrington

Kyle Harrington is a Senior Director of Marketing at The Jel Sert Company, a leading manufacturer and distributor of powdered desserts, beverage mixes, freezer bars, and nutritional supplements. With more than 15 years of experience in the consumer packaged goods industry, Kyle has a proven track record of driving growth, performance, and innovation for diverse brand portfolios. Kyle leads the strategic direction, omni-channel marketing, and new business development for Jel Sert\'s brands, which include Otter Pops, Flavor Ice, Pop Ice, Wyler\'s Light, Pure Kick, Batch Desserts, My T Fine, Royal, and Sliq Spirited Ice. He leverages his expertise in data analytics, automation, and brand marketing to optimize marketing campaigns, enhance customer experience, and generate insights. He is also passionate about creating and launching new products that meet the evolving needs and preferences of consumers. Kyle holds a Bachelor\'s in Marketing from Western Illinois University and a certificate in Digital Marketing Strategies from Northwestern University - Kellogg School of Management.

Experience

1. Senior Director of Marketing

   The Jel Sert Company

   Dec 2020 — Present · US

   Thumb Stopping Creative: Deliver breakthrough creative work that delivers and generates impact and results across Social Media, Omni Channel, Digital Commerce, and Amazon. Portfolio Management: Partner with our Sales organization to ensure optimal price pack architecture and channel/customer portfolio and investments opportunities. Ecommerce: Create impactful strategies covering all ecommerce channels. Own and Drive Strategy: Conceptualize and oversee the development of integrated marketing campaigns, ensuring they effectively communicate each brands value proposition, break through with consumers and deliver the desired impact. Story Telling: An expert in telling the story of The Jel Sert Company and our brands, while possessing the skill and expertise to train others in how to do the same. Financial Results: Responsible for all sales and profit goals while developing and maintaining the annual marketing budget. Team Player: Collaborate with corporate and business units and project teams to deliver on business milestones and objectives.

Education

• Northwestern University - Kellogg School of Management

  Digital Marketing Strategies - Data /Automation / AI & Analytics

• Western Illinois University

  Master of Business Administration - MBA, Business Analytics

• Western Illinois University

  Bachelor of Business Administration - BBA, Marketing