Kyle Hanley
Obsessed with how brands grow and stay seen through the noise | SaaS & GTM | Entrepreneurial spirit and always inquisitive
- Role
- Head of Growth Strategy at The Booked Pro
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kyle Hanley
I’m an Account Executive who enjoys building companies, meeting interesting people, and figuring out how to make good products actually grow quickly. I’ve spent the last several years working in SaaS, selling across SMB, mid-market, and enterprise teams, and helping companies scale their go-to-market motion.Along the way, I’ve been fortunate to exceed quota (up to 158%), rank #1 in new business, and help grow an early stage company that was later acquired by Medallia supporting its path from roughly $500K to $2M in ARR. I’ve worked with organizations up to $1B in revenue and partnered closely with SDRs, marketing, and leadership to refine and strengthen the GTM process. I’m naturally entrepreneurial and pretty curious by default I like going to meetups, learning from other builders, and constantly refining how I sell and communicate. I tend to take ownership, move quickly without needing much oversight, and look for ways to improve both myself and the process around me.People usually describe me as thoughtful, easy to work with, and grounded. Always happy to connect about passion projects/dreams or adrenaline filled hobbies;)
Experience
Head of Growth Strategy
Sep 2025 — Present · Seattle, WA, US
Scaled ICP-qualified pipeline 5X by designing and executing a multi-channel demand generation strategy across content, paid acquisition, and high-converting lead magnets (white papers, testimonials, digital assets)• Built and launched partner marketing programs with strategic partners to expand reach, co-drive customer acquisition, and generate net-new pipeline opportunities• Identified and removed acquisition friction by analyzing pricing strategy and low churn signals; developed and implemented a conversion optimization strategy that improved accessibility and increased win rates• Led customer and market research initiatives to refine go-to-market strategy, strengthen product positioning, and uncover high-impact product improvement opportunities• Optimized paid and organic acquisition performance, reducing CPC by 68% through audience segmentation, targeted messaging, and brand alignment• Owned end-to-end content and positioning strategy, producing conversion-focused assets and conducting competitive analysis to differentiate brand and support growth• Drove cross-functional GTM execution, partnering with product, sales, and leadership to test, iterate, and align on go-to-market strategies and growth initiatives
Education
Sandia preparatory school
High School diploma
1999 — 2005
Colorado State University
Bachelor of Science - BS
Skills
- Listings
- Management
- Hardwork
- Short Sales
- Customer Service
- Foreclosures
- Reo
- Public Speaking
- Marketing
- Public Relations
- Sales
- Real Estate
- Event Planning
- Dedicated to Work
- Buyer Representation
- New Home Sales
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