Kyle F.
Planning and Forecasting Analyst @Hallmark Cards
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WORK HISTORY
Planning and Forecasting Analyst @Hallmark Cards
Fayetteville, AR, US
In this role, I I analyze weekly e-commerce sales and consumer trends to forecast demand, plan inventory, and track key performance indicators. I build and deliver recurring performance reports and dashboards that support cross-functional teams and inform decision-making. Partnering closely with Demand Planning, Replenishment, Order Management, and Supply Chain, I help align inventory strategies and improve operational readiness. I organize and maintain data across product, marketing, and inventory systems to ensure accuracy and consistency, adjusting planning parameters based on historical performance. I leverage Excel, SAP, and internal ERP tools to support sales forecasting, inventory planning, and e-commerce execution:Drove multi-million-dollar e-commerce performance, exceeding contribution expectations.Increased buy forecasts for top-performing SKU through data-driven demand analysis.Reduced labor costs through improved demand forecasting and optimized resource allocation.Delivered forecasting work ahead of schedule supporting a multi-year e-commerce integration.
EDUCATION
Mississippi State University
Bachelor of Science - BS, Forest Resources Production and Management
John Brown University
Master of Business Administration - (M.B.A.), General Business
NorthWest Arkansas Community College
Certified Retail Analyst Program
John Brown University
Master of Science (M.S.), Organizational Leadership
SKILLS
ABOUT KYLE F.
I am a results-driven planning, analytics, and operations professional with 15+ years of experience spanning Fortune 1 retail, e-commerce, compliance, and demand planning. I specialize in turning complex data into actionable insight, strengthening operational performance, and aligning cross-functional teams around clear, measurable outcomes.My background includes demand forecasting, inventory optimization, merchandising strategy, supplier negotiations, and regulatory compliance—delivered across highly regulated, fast-moving environments. Currently, I support e-commerce demand planning and forecasting, applying enterprise-level rigor to improve accuracy, readiness, and performance. Drove multi-million-dollar e-commerce sales, exceeding contribution targets despite budget constraints. Increased buy forecasts for top-selling SKU through trend analysis and demand modeling. Reduced labor costs through improved demand forecasting and resource planning. Helped grow a large retail category, increasing total market share through strategic execution. Expanded digital assortment, driving significant online sales growth through new brand partnerships. Recovered millions in overcharges by leading complex contract compliance audits. Built audit and tracking processes that improved leadership visibility and decision-making.I bring a disciplined, mission-first approach shaped by military service as a U.S. Army combat medic and squad leader, where accountability, adaptability, and team leadership were critical in high-stakes environments. That foundation continues to guide how I lead projects, collaborate with stakeholders, and execute against priorities.With an MBA, a Master’s in leadership & Ethics, and deep experience across analytics, operations, and compliance, I am motivated by opportunities to improve systems, enable smarter decisions, and deliver results at scale.I am always interested in growing my professional network and connecting with others who share an interest in data-driven strategy, supply chain and demand planning, operational excellence, and continuous improvement.
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