Kyle Deweerdt

About Kyle Deweerdt

Marketing leader specializing in demand generation, brand building, and scaling operations. Driven by a passion for serving people and planet. Strategic thinker who balances planning the work with working the plan. Experienced in building and optimizing multi-channel campaigns for demand generation and customer retention. Sets up operations to scale growth and efficiently gather business insights. Proficient in distilling market research and internal data to guide strategy. Empathetic communicator who enjoys solving problems collaboratively and helping others grow. Has built and led cross-functional teams in organizations spanning from 15 to employees. Skilled in developing creative and experimental campaigns, along with supporting content – including account based marketing (ABM). Experienced in A/B and multivariate testing to optimize campaign ROI. Adept at leading and participating in cross-departmental initiatives such as organizational rebranding, product launches, developing / revising ideal customer profiles, and sales onboarding / enablement.When not at my desk, you can find me in the woods on a hike, bike, or skis. I enjoy cooking, reading, strategy games, and music.

Experience

1. Marketing Director

   Carbonet

   Jan 2025 — Present

Skills

• Project Management
• Salesforce.com
• Leadership
• Pay Per Click (Ppc)
• Market Research
• Saas
• Skateboarding
• Ppc
• Email Marketing
• Hydraulic Calculations
• Graphic Design
• Data Analysis
• Social Media
• Microsoft Excel
• Content Management
• Microsoft Office
• Sales
• Strategy
• Management
• SEO
• Downhill Skiing
• Marketing
• Notepad
• Google Adwords
• Digital Marketing
• Marketing Automation
• Sales & Marketing Functions
• Social Anthropology
• Advertising
• Social Media Marketing
• Lead Generation
• Video Production
• Kubernetes
• Content Strategy
• Marketing Strategy
• Web Analytics