Kyle Crooks

WORK HISTORY

EDUCATION

ABOUT KYLE CROOKS

I’m a results-driven digital marketing professional with 5+ years’ experience leading multi-channel strategies across website, search, email, SEO and paid media to deliver measurable commercial growth. With an MSc in Marketing from Queen’s University Belfast, I combine strategic planning with strong analytical capability and hands-on execution across the full digital funnel.I’ve led end-to-end digital campaigns across Google Ads, Meta, LinkedIn, TikTok and Microsoft Ads, managing seven-figure budgets and delivering consistent double-digit year-over-year growth across international D2C and B2B markets. My approach is grounded in data and continuous optimisation — using insights from GA4, Looker Studio and ecommerce platforms to improve website performance, CRO, customer journeys and overall digital effectiveness.I’m experienced in working cross-functionally with sales, product and marketing teams, translating complex performance data into clear insights for stakeholders, and supporting teams to deliver high-quality, scalable digital programmes.As a collaborative leader, I’ve coached and mentored to independently execute and optimize campaigns, driven cross-functional alignment between creative and strategy.I’m passionate about building data-led marketing systems that scale, developing high-performing teams, and shaping innovative campaigns that connect brands to audiences in meaningful, measurable ways.