Kyle Cole

About Kyle Cole

Founder at Hero\'s Journal | Driving Innovation and Growth As the co-founder of Hero\'s Journal, I have spent the past six years transforming the way people approach journaling. Our mission: to make journaling fun and empowering through the power of storytelling. During my tenure, I led our company to achieve millions in sales, with exceptional growth during the challenging times of COVID-19. Our product has resonated with those who struggle with traditional journaling methods, toxic productivity, and the overwhelm of starting from a blank page. We’ve designed a unique journal that adds excitement to daily life and helps individuals overcome self-doubt, embrace positivity, and achieve their goals. Our customers love our approach, often describing our journal as a cherished relic they’ll treasure for a lifetime. From top-quality materials to custom artwork, every detail is crafted to make each journaling journey a memorable adventure. Now, I am excited to bring my entrepreneurial spirit, innovative mindset, and proven leadership skills to a corporate setting. I am eager to contribute to a dynamic team and drive impactful results. Let\'s connect and explore how my experience can add value to your organization.

Experience

1. Director of Ecommerce

   The Hero\'s Journal

   May 2018 — Present

   Revenue Generation: Drove $7.7 million in sales through strategic lead generation, email marketing campaigns, and paid advertising initiatives.· Order Fulfillment: Ensured efficient order fulfillment for orders by managing warehouse operations and fostering strong relationships with a 3PL provider.· Financial Management: Established and led a team of financial professionals to implement robust accounting practices and generate comprehensive P&L reports.· Tax and Compliance: Outsourced tax and compliance to effectively manage sales tax nexus thresholds across multiple state jurisdictions.· Content Creation: Cross-functional collaboration to create compelling copy, developed engaging videos, and overee production timelines for all content releases, including three successful Kickstarter campaigns.· Gross Margin Oversight: Championed gross margin health by monitoring key metrics and creating weekly reports that communicated inventory turn time, margin performance, and marketing ROI.· Social Media Growth: Spearheaded social media strategy and content creation, resulting in significant growth to followers on Instagram and a email list.· Community Management: Led a team that fostered thriving online communities, including a Facebook group, a 500+ member Discord server, and a 200-member paid community.

Education

• Northwest University

  Master of Business Administration (M.B.A.)

  2017 — 2018

• Northwest University

  Bachelor’s Degree, History

  2013