Kyle Cayer
Community and Content Manager @1620 Workwear
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WORK HISTORY
Community and Content Manager @1620 Workwear
Amesbury, MA, US
As Community and Content Manager at 1620 Workwear, I lead and execute the brand’s social media presence across platforms. I oversee the full content lifecycle from ideation and campaign planning to filming, editing, and publishing while also managing influencer partnerships, affiliate programs, and community outreach initiatives.
EDUCATION
University of New Hampshire
Bachelor's of Science degree, Business Administration and Management, General
SKILLS
ABOUT KYLE CAYER
I’m a content creator and community builder focused on growing authentic digital communities through storytelling, strategy, and consistent content.As Community and Content Manager at 1620 Workwear, I lead and execute the brand’s social media presence across platforms. I oversee the full content lifecycle from ideation and campaign planning to filming, editing, and publishing while also managing influencer partnerships, affiliate programs, and community outreach initiatives.Outside of my professional role, I build and manage my own social platforms under the name K Cay and K Cay Music & Disc Golf, where I create content centered around music and Disc Golf. Through consistent content creation and experimentation with trends and formats, I have grown an engaged audience within the disc golf niche and developed a strong understanding of what drives community and discoverability on modern social platforms.My expertise sits at the intersection of content creation, social media strategy, and creator partnerships. Whether I am growing a brand’s online presence or building communities through my own content, I focus on creating content that resonates with niche audiences and drives meaningful engagement.
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