Kyle Cannon

Marketing Manager @Furniture Fair

Digital Marketing Leadership: Architect a comprehensive digital marketing strategy that leverages a myriad of platforms including Google Ads, Bing Search, SEO, Content Marketing, Social Media, Reputation Management, OTT, Email Automation, Pre-Roll Video, Retargeting, Banner Ads, Geofencing, and CRM/Customer Data Platforms. The objective? Maximized ROI and impactful customer engagement across all touchpoints. Media Planning & Execution: Partner closely with marketing teams to orchestrate highly targeted campaigns across 10 store locations. My role encompasses everything from initial brainstorming to tactical implementation. Strategic Marketing Initiatives: Collaborate with executive leadership to conceive and roll out innovative promotions that resonate with our target audiences, thereby fueling business growth. Creative Design: Responsible for crafting compelling visuals across multiple channels, including TV, print, billboards, digital, direct mail, and in-store signage, aligning them seamlessly with our overall branding and promotional strategies. Market Intelligence: Diligently analyze competitors\' advertising strategies to glean insights and drive innovation. Utilize independent market research and Google Analytics to continually refine our digital advertising impact. Team Leadership: Lead weekly Advertising Meetings to ensure alignment and execution of strategies. Regularly update store management on promotional activities and cascade vital advertising information to the sales staff during monthly briefings. Community Involvement: Contribute to the planning and successful execution of community-focused charitable events. While I may not spearhead these initiatives, my role supports Furniture Fair\'s overarching commitment to giving back to the communities we serve.