Kyle McGill
Senior Manager, Digital Strategy @VinFast Canada
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager, Digital Strategy @VinFast Canada
Toronto, ON, CA
Drove 334% YoY increase in leads by building Meta-to-Salesforce integration and redesigning data processing flows via SFMC Data Extensions, significantly reducing cost-per-lead• Launched new-vehicle eCommerce platform generating $23M in revenue within 12 months; owned roadmap strategy, cross-functional alignment (Product, IT, Legal/Finance, Retail Ops), and platform integration• Designed and coded end-to-end Certified Pre-Owned digital journey, including data architecture and user experience strategy• Achieved 80% efficiency gain in lead management by implementing new UI and workflow strategy• Architected systems landscape spanning Data Warehouses, SAP, Drupal, OneTrust, Dialpad, and full Salesforce suite (Data, Marketing, Commerce with Einstein, Sales, Community Clouds)• Lead team of 3 (1 direct, 2 indirect) while operationalizing program governance including OKRs, backlog management, RAID logs, and cross-functional stand-ups
EDUCATION
Appleby College
OSSD
Dalhousie University
Bachelor of Commerce (B.Comm), International Business
Ivey Business School at Western University
Master of Business Administration - MBA
SKILLS
ABOUT KYLE MCGILL
Results-driven Digital Transformation Manager with a proven record of spearheading successful digital initiatives. Expert in driving organizational growth through strategic adoption of emerging technologies and implementing transformational processes. Skilled in leading cross-functional teams, optimizing operational efficiency, and enhancing customer experiences. Adept at leveraging cloud computing, agile methodologies, and artificial intelligence to streamline operations, drive innovation, and achieve measurable business outcomes. Strong communicator with a track record of building collaborative partnerships and effectively navigating complex stakeholder landscapes. Committed to the successful implementation and integration of digital technologies, processes, and strategies to drive organizational efficiency, innovation, and competitive advantage.Notable Accomplishments:• Lead North American Service Initiatives including business strategy, solution design, and deployment, to improve operating efficiencies and productivity • Achieved significant business outcomes ($14M in incremental revenues in FY21) by enhancing Customer Experience and Customer Care through the implementation of technology-based digital solutions (Cloud, Web & Mobile), resulting in improved digital marketing effectiveness and personalized customer interactions• Lead the development, adoption, and management of significant infrastructure projects, which includes identifying technology solutions, assessing associated risks, developing a business case, conducting cost analysis, and determining return on investment (ROI). Examples of key initiatives include Salesforce, MySQL, SilverPop, AWS, Adobe Analytics/AEP, Tableau, building APIs, and custom-built AI-powered solutions for corporate and retail operations regionally and nationally • Implemented a Digital Transformation initiative that created a unified global service journey, leveraging diverse applications across the product ecosystem, developing feature descriptions, and addressing future needs, resulting in enhanced operational efficiency, improved customer experience, and synchronized global service delivery I get excited about opportunities that involve digital product management, strategy and transformation. I enjoy leveraging my expertise to drive innovation, enhance customer experiences, and align strategic goals with market demands. I\'m passionate about leading cross-functional teams and embracing emerging technologies so we can drive growth and competitiveness.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.