Kyle Brookey

Experience

1. Vice President - North America

   Vue Mobility

   Jan 2024 — Present · Dublin, IE

   Launched and scaled North American business operations for a global sporting goods manufacturer, establishing all core infrastructure within the first 6 months (EDI, ERP, warehousing, and banking).• Spearheaded all retail business development efforts, securing placements and presenting to senior buyers at Target, Walmart, Dick’s Sporting Goods, Academy, Costco, and Sam’s Club.• Drove $1.75M in new business within the first year by securing inline listings at Target and Walmart; expanded to over $4M in Year 2 through high-visibility endcap programs at Target and additional inline placements at Walmart.• Led go-to-market strategy and launch of Soar, a national e-mobility brand, resulting in the displacement of Dick’s Sporting Goods\' private label and generating $5M in Year 1 revenue.• Developed and implemented an Amazon-exclusive product line to avoid channel conflict and maintain strategic pricing across mass and sporting goods retail.• Developed a club-specific product line tailored to Costco and Sam’s Club, enabling successful entry into the warehouse channel and driving significant incremental revenue through differentiated value-pack offerings and member-focused pricing strategies.• Built and managed a high-performing independent sales rep network; directly responsible for recruiting, onboarding, and hands-on daily management of all rep groups, including sales goal setting, performance tracking, and ongoing business development support. • Directed cross-functional product development teams across North America and Asia, overseeing line planning, channel segmentation, and merchandising strategy.• Instituted formal SOPs for product lifecycle management, factory coordination, and critical path tracking to ensure timely and transparent execution.• Collaborated closely with freelance designers to create impactful retail packaging, DTC assets, and e-commerce content aligned with each retail channel’s needs.

Education

• Purdue University

  Bachelor of Science, Organizational Leadership & Supervision, Entrepreneurship

  2006 — 2011

Skills

• Licensing
• Sales Operations
• Pricing Strategy
• Trade Shows
• Customer Service
• New Business Development
• Cold Calling
• Marketing
• Account Management
• Business Development
• Sales
• Inventory Management
• Direct Sales
• Leadership
• Sales Process
• Sales Presentations
• Merchandising
• Sales Management
• Pricing