Kyle Blizzard
Manager, Sports Partnerships at Giant Eagle, Inc.
- Role
- Manager, Sports Partnerships at Giant Eagle, Inc.
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
Experience
Manager, Sports Partnerships
May 2024 — Present
Leverage the unique power sports partnerships possess to drive meaningful awareness, affinity and engagement for Giant Eagle, Inc, its numerous banners and businesses and key initiatives, tapping into the passion fans have for their favorite sports teams to drive Guest loyalty and measurably contribute to the company’s financial success-Establish and execute a comprehensive sports partnership strategy that leverages the unique advantages of a regional sports partnership portfolio to differentiate Giant Eagle in the minds of team fans and area consumers-Negotiate short and long-term partnership agreements with athlete personalities and sports teams to drive Company’s business objectives-Partner with internal Marketing teams to ensure that all contractual physical and digital assets are maximized to their full potential-Collaborate with internal Marketing teams to evaluate and maximize use of team-associated marks and logos in an impactful and legally appropriate manner across Giant Eagle’s owned assets including but not limited to in-store signage, the printed and digital circular, email and social media, and more-Support internal Merchandising teams’ efforts to leverage partnerships with teams and athletes to create differentiated products and promotions-Collaborate with Retail Operations teams to leverage sports partnerships to create memorable store-level Guest and Team Member experiences-Drive Company’s key Community goals through sports partnerships-Prioritize the unique role that the Company’s myPerks loyalty platform plays in connecting our various banners and driving Guest engagement-Continually pursue opportunities to use existing sports partnerships to drive Team Member engagement and loyalty-Develop and execute ROI models that demonstrate the relevance and impact sports partnerships have on Guest awareness, affinity and engagement-Keep a pulse on sports industry trends and their potential impact on existing or new partnerships
Education
The Ohio State University
B.A., Strategic Communication; Minor in Business
2003 — 2008
Skills
- Marketing
- Social Media
- Public Relations
- Advertising
- Leadership
- Sales
- Management
- Training
- Sponsorship
- Editing
- Trade Shows
- Time Management
- Public Speaking
- Sales Management
- Negotiation
- Interviews
- Event Management
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