Kyle Benzion

Social Strategy Manager @Travel + Leisure Co.

Orlando, FL, US

Develop and execute comprehensive organic and paid social media strategies that drive measurable business outcomes, such as increased brand awareness, engagement, and conversion rates, aligned with each brand\'s (Margaritaville, Club Wyndham, Sports Illustrated Resorts, WorldMark) unique goals and identity- Foster strong partnerships with internal and external stakeholders, ensuring seamless integration of social media strategies with broader business initiatives and driving cross-functional collaboration for holistic success- Identify and collaborate with influencers and brand ambassadors in the travel space- Develop and implement targeted audience engagement strategies, leveraging audience insights and segmentation to create personalized and impactful content that resonates with diverse audience segments and drives engagement- Stay up to date with the evolving social media landscape by monitoring trends, competitors, and new developments in algorithms, platforms, and strategies to ensure relevance and effectiveness- Lead the exploration and implementation of cutting-edge AI technologies and innovative tools, platforms, and methodologies to enhance social media performance and maintain the brand\'s competitive edge.

University of Florida

Bachelor of Science (BS), Telecommunications