Kyla Kappers
Senior Director of Product & Lifecycle Marketing | Blending Award-Winning Creative with Data-Driven Strategies to Craft Personalized Customer Journeys
- Role
- Senior Director of Product & Lifecycle Marketing at Ally
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Kyla Kappers
With over 15 years experience, my focus has been on advancing customer marketing and marketing management within the financial sector. Currently, as Senior Director of Product & Lifecycle Marketing, I lead efforts supporting all Consumer Businesses, ensuring our marketing initiatives align with a customer-centric and innovative approach. My team collaborates to design, develop, and execute impactful lifecycle marketing strategies and creative programs. Leveraging my expertise in digital marketing and project management, we deliver campaigns that resonate across business lines, driving customer engagement and supporting Ally\'s mission to innovate and serve.
Experience
Senior Director of Product & Lifecycle Marketing
Sep 2021 — Present
Currently leading the product and lifecycle marketing efforts in support of all of our Consumer Businesses
Education
The Ohio State University
BA, Communication
2002 — 2006
Skills
- Project Management
- Product Management
- Product Development
- Creative Writing
- Digital Marketing
- New Business Development
- Marketing Management
- Strategic Planning
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