Kyla Hsia

About Kyla Hsia

Digital right now, training and swag in the past.

Experience

1. Senior Manager, Digital Strategy & Content Marketing

   Truth Initiative

   Mar 2023 — Present · Washington, DC, US

   I lead the organic social media work and oversee the truth campaign website. I also manage the Social Media Digital Specialist-Commission team of 9 freelance creators, develop high-impact content creation in-house and manage all relationships, budgets, and timelines-Plan creative strategy for owned social accounts, organic and boosted-Create launch strategy and rollout for new accounts on TikTok, Instagram, and YouTube;@EXProgram gained 110k+ followers in 8 months-Lead community management across owned channels, influencer posts, and ads-Oversaw thetruth.com campaign website, which received visits per month, both organic content and paid landing pages-Supervise and develop the Social Media Community Specialist; help them grow skills in social media, digital strategy, and analytics

Education

• American University - Kogod School of Business

  Bachelor of Science in Business Administration, International Business, Mandarin Chinese

  2007 — 2011

• Peking University

  Study Abroad, Chinese

  2009 — 2009

• Foundation for International Education

  Study Abroad, International Business

  2010 — 2010

Skills

• Social Media
• Microsoft Excel
• Powerpoint
• Research
• Mandarin
• Microsoft Office
• Public Relations
• Advertising
• Press Releases
• Strategic Communications
• Blogging
• Market Research
• Marketing Communications