Kyla Winthal
Marketing Student at the University of Miami Herbert Business School | Aspiring Business Professional
- Role
- Marketing Associate at Yellow Bus ABA
- Location
- Croton-On-Hudson, NY, US
- LinkedIn followers
- 500 followers
About Kyla Winthal
Hardworking, determined, and creative student that wants to pursue a career in business…
Experience
Marketing Associate
Jun 2023 — Present
Developed and executed engaging TikTok content by collaborating with Yellow Bus ABA employees, increased interactions and enhanced brand visibility- Created and launched targeted Facebook ad campaigns, including campaign planning, budget management, audience targeting, and content selection, to drive engagement and achieve advertising goals- Optimized advertising strategy through data analysis and A/B testing, refining target markets to increase lead generation and click-through rates by identifying the most effective approaches- Collaborated with UGC creators on Upwork to produce Facebook and Instagram reel ads, providing scripts and creative guidelines to ensure alignment with brand messaging and campaign objectives
Education
University of Miami
Bachelor of Business Administration - BBA, Marketing
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