Kyla Williams
Director of Digital Commerce & Content | Driving DTC Growth, Content-Led Strategy, and Elevated CX Across Fashion, Beauty, and Lifestyle
- Role
- E-commerce Director, Philosophy at Coty
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Kyla Williams
Strategic and creative eCommerce and digital experience leader with 15+ years driving growth, retention, and customer engagement for global beauty and lifestyle brands including Coty (Philosophy), Assouline, Moleskine, and Elizabeth Arden.I specialize in transforming DTC ecosystems through data-driven CRM, lifecycle marketing, and digital storytelling that builds stronger brand loyalty and measurable business results. My approach blends analytical precision with creative vision—leading high-performing teams, elevating site experiences, and translating brand storytelling into conversion and retention.Proven track record managing $34M+ in DTC revenue, improving AOV, conversion, and retention metrics, and building scalable personalization programs through platforms like Klaviyo, Attentive, and Treasure Data CDP. I’m passionate about crafting seamless, human-centered commerce journeys that make brands both profitable and unforgettable.Specialties:DTC Strategy | Content-Led Commerce | UX Excellence | CRM Innovation | Customer Loyalty Growth | Digital Storytelling | Revenue Optimization | Marketplace Expansion | eCommerce Replatforms | Team Leadership
Experience
E-commerce Director, Philosophy
Apr 2022 — Present · New York, NY, US
Developed and executed comprehensive DTC growth strategy, delivering a 10% YoY revenue increase through site optimization, content merchandising, and customer journey enhancements.Led full site replatforming and tech stack innovation, improving UX and driving higher conversion rates across key customer segments.Launched shoppable content initiatives and CRM programs to enhance customer engagement, boost lifetime value (CLV), and grow retention.Owned P&L management, partnering cross-functionally with marketing, loyalty, and product teams to align promotions, personalization, and post-purchase experience improvements.Fostered a culture of data-driven decision making and content innovation, leading a high-performing team that consistently exceeded growth targets.
Education
Temple University
Bachelor of Arts, English
UC Irvine
Digital Marketing
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