Kyla Kent

About Kyla Kent

I lead content strategy through systems thinking.With 8+ years across content marketing, design, automation, and analytics, I help organizations build content ecosystems that are clear, scalable, and grounded in real performance data — not guesswork.My work centers on content architecture, AI-enabled processes, UX-driven design, and cross-team alignment, enabling teams to move with focus and confidence in complex environments.I believe the future of content belongs to leaders who can integrate insight, structure, and humanity into design systems that last.

Experience

1. Content Marketing Manager

   Sap Concur

   Apr 2020 — Present · Bellevue, WA, US

   Responsible for planning, developing, and implementing the US enterprise content strategy for SAP Concur solutions. I help increase web traffic, brand awareness, and educate audiences on how to achieve their business outcomes through online and in-person experiences- Orchestrating digital content strategies across online platforms- Driving traffic and engagement that translates to sales and brand promotion- Managing multiple content marketing programs and processes- Measuring the results of marketing activity to inform future marketing campaigns- Collaborating with a team of designers, writers, digital and field marketing- Implementing SEO best practices- Knowing which platform different kinds of content are best suited to- Designing and implementing creative marketing strategies to disseminate content.

Education

• Western Washington University

  Bachelors Degree of Business Administration, Marketing

• Western Washington University

  Bachelor’s Degree, Business Administration, Marketing

  2015 — 2018