Kyiakhalid Ruiz

About Kyiakhalid Ruiz

Drawing on my 25 years of professional experience (spanning multiple industry sectors…

Experience

1. Director of Communications

   Inclusiv

   Jun 2022 — Present

   Inclusiv is the CDFI intermediary and national advocacy association for community development credit unions (CDCUs) that serve residents of low-income urban, rural, and reservation-based communities across the US. Responsibilities * Develop and execute a strategy for Inclusiv communications plans and campaigns including social media that advances the organization’s broader strategic objectives * Create digital media content for communications and marketing campaigns, including marketing collateral, emails, newsletters, video/audio, press releases, talking points, PPT presentations and announcements about Inclusiv and its member community development credit unions * Work with appropriate team member on editing, finalizing and producing briefs, summaries, case studies and reports * Supervise Communications Officer, junior staff and\\or interns * Implement compelling campaigns for multiple audiences, including Inclusiv members, potential members, industry supporters and allies, government officials, investors and funders * Engage members for interviews to develop impact stories, and document and share best practices * Manage and perform a variety of graphic design tasks both in-house and external as appropriate * Develop and build relationships with press (both credit union trades and mainstream publications) to develop stories, follow-up on press releases and announcements and ensure coverage of how community development credit unions are helping low-income Americans achieve financial independence * Establish and track the Inclusiv’s communications and marketing metrics and analysis to inform improvements and decisions for digital and offline strategies * Oversee contact management strategy throughout the organization (coordination between Constant Contact, SalesForce and other CRM or databases)* Support Inclusiv’s Annual Conference and other virtual and in-person events

Education

• Merritt College

  Associate of Arts (A.A.), Real Estate

  2008 — 2014

• Hult International Business School

  Master of Business Administration (M.B.A.), Business Administration & Management (Social Entrepreneurship)

  2014 — 2015

• University of California, Santa Cruz

  Bachelor’s Degree, American Studies

  1994 — 1999

Skills

• Television
• Digital Media
• Customer Relationship Management (Crm)
• Video Production
• Public Speaking
• Recording
• Video Editing
• Spreadsheet Modelling
• Broadcast
• Copywriting
• Social Media
• Photoshop
• Business Strategy
• Sound
• Web Design
• Public Relations
• Graphic Design
• Film
• Post Production
• Management
• Loan Signing Agent
• Advertising
• Real Estate
• Notary Public
• Crm
• Microsoft Office
• Microsoft Excel
• Producing
• Tableau
• Customer Service
• Communication
• Leadership
• Social Networking
• Event Planning
• Documentaries
• Editing
• Entertainment
• Photography
• Marketing Strategy
• Video