Kyenna Castillo
Copywriter & Content Strategist | Helping busy entrepreneurs transform their ideas into powerful content
- Role
- Copywriter and Marketing Strategist at The B3 Method Institute
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Kyenna Castillo
Let\'s make your content *pop*. I\'m Kyenna, a writer who loves crafting compelling content…
Experience
Copywriter and Marketing Strategist
Oct 2021 — Present
Lead content development and marketing strategy for The B³ Method Institute, translating leadership and workplace wellness concepts into compelling, conversion-focused content for organizational leaders and accounting professionals.Content Creation & Copywriting- Develop weekly newsletters and blog content that bridge business strategy with mindfulness practices, reaching subscribers and maintaining consistent engagement- Write and optimize website copy and landing pages that convert visitors into engaged community members and program participants- Create email marketing campaigns and nurture sequences for signature programs and courses, guiding prospects through the customer journeyStrategic Research & Concept Development- Conduct extensive research on workplace wellness, employee engagement, and organizational performance metrics to support evidence-based messaging- Translate complex research findings into accessible content that resonates with C-suite executives and organizational leadersMarketing Strategy & Brand Development- Develop and execute Google Ads campaigns to expand reach and generate qualified leads for speaking engagements- Create and maintain comprehensive brand guidelines to ensure consistent voice, messaging, and visual identity across all touchpoints- Design and implement content marketing strategies that align with business goals and audience needs- Analyze content performance and engagement metrics to optimize messaging and improve conversion rates- Collaborate on product launches, program promotions, and event marketing initiatives
Education
Boise State University
Minor, Mathematics
2012 — 2016
Boise State University
Bachelor of Arts (B.A.), History
2012
UC Davis Continuing and Professional Education
Introduction to Wine and Winemaking , Viticulture and Enology
2019 — 2019
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