Kyaw Tun
- Role
- Programmatic Associate at Essencemediacom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Programmatic Associate
Feb 2023 — Present
Leverage advanced Google Ads tools to build and monitor programmatic campaigns for Airbnb, effectively balancing performance and budget considerations with a total budget of Leveraged a large dataset of 37,233 rows and 28 columns from Google Ads, encompassing audience demographics, creative content, and performance metrics, to identify and solve the effectiveness of various advertising campaigns, thereby enabling data-driven decisions for campaign optimization and budget reallocation. Utilized advanced Excel functions such as CONCAT to create common IDs across different sheets, VLOOKUP for data matching, and IF functions for column creation; employed filters to eliminate N/A values; and constructed insightful pivot tables to facilitate data analysis and reporting. Leveraged Google Ads tools and data-driven insights to drive a 30.75% decrease in cost per booking for VAC campaigns over a span of 57 days; implemented strategic campaign optimizations based on comprehensive data analysis, contributing to significant cost efficiency.
Education
James Madison High School
High School Diploma
Hunter College
Bachelor of Arts (B.A.), History
Eastern University
Master of Science - MS, Data Science
Western Governors University
Master of Science - MS, Marketing Analytics Specialization
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