Kya Sainsbury-Carter
Corporate Vice President, Microsoft Advertising
- Role
- Iab Board Member at IAB
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Kya Sainsbury-Carter
I am a servant leader committed to creating inclusive cultures that enable the pursuit of epic outcomes. I am a builder and smart risk taker in service to business transformation. I am a boy mom, a wife, a daughter, and a good friend who cultivates relationships that are meaningful and long-term in nature. I am a Dead Head, believe Prince is a genius, think Elvis\' song Surrender should be on every playlist, and that Tainted Love is the best song of the 80s (which was originally sung by Gloria Jones in 1964 - also a fire version). • 28 years online and offline strategy development, revenue delivery and people / organizational leadership experience.• Experienced in B2B / B2C, direct / indirect channels and across enterprise, SMB and media.• Digital media leader with demonstrated success driving sales, service and ad operations strategy and execution across Search, Display and Native.• Collaborative partner, exceptional people manager and motivator, and committed developer of cross-org leadership talent.• MBA from the top International Program in the US. Extensive international and US work experience.Depth Experiences: Client and partner management, negotiation, revenue management, people management / coaching / leadership, sales strategy, forecasting / budgeting, program / project management, organizational design and development, product management, channel development, requirements development and documentation
Experience
Iab Board Member
Mar 2023 — Present
Education
Thunderbird School of Global Management
MBA
1994 — 1996
University of Arkansas
BSBA, Business Administration and Management, General
1990 — 1992
Skills
- Business Development
- Digital Marketing
- Ppc
- Integrated Marketing
- Management
- Pay Per Click (Ppc)
- Market Planning
- Program Management
- Marketing Communications
- Strategy
- E-Commerce
- Account Management
- Online Advertising
- Project Management
- Strategic Partnerships
- Leadership
- Marketing
- Partner Management
- Strategic Planning
- Customer Relationship Management (Crm)
- Forecasting
- Marketing Strategy
- Product Management
- Digital Media
- Crm
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