Serena Kwok
Global Social Media Manager @埃森哲
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WORK HISTORY
Global Social Media Manager @埃森哲
Toronto, ON, CA
Responsible for developing creative content solutions to strategically position our brand across social media platforms and foster meaningful community engagement. I oversee our LinkedIn channel strategy inclusive of content development, platform insight analysis and reporting, and serve as the channel expert representing our editorial team. I also plan, curate, create, prioritize and adapt content to further channel growth (13M+ following). As well, I track conversations around our brand, industry specific topics and leaders at a high level—directly managing our community engagement on LinkedIn.In addition, I support our iconic thought leadership and noteworthy events like WEF/CES and global brand initiates such as our Built for Change podcast and Foresight app. I also support social training for Accenture industry leaders and executives. I formerly supported our CFO & Enterprise Value, Talent & Organization, Tech Strategy & Advisory, Growth & Strategy and Sustainability enterprise functions, including one of the companies’ services, Strategy & Consulting.
EDUCATION
Toronto Metropolitan University
Bachelor’s Degree, Journalism
SKILLS
ABOUT SERENA KWOK
Toronto-based social media and brand lead with more than 7 years of experience working for consulting, technology and post-secondary organizations. Passionate about effective storytelling and design in businesses and a big believer in elevating diverse voices to drive innovative ideas.Let\'s chat!
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