Kate Oconnell

About Kate Oconnell

A technology focused customer success and account management director who excels in understanding client needs by working with sales and management teams to create winning go-to-market strategies and marketing campaigns to enhance customer relationships and experiences. KEY ACCOMPLISHMENTS- Drove $15.4M revenue in FY25 for Informa TechTarget, nearly 2x compared to FY24- Influenced and closed 99 expansion opportunities, 323% to goal in FY25 for Informa TechTarget- Generated a total of $4.1M in expansion opportunity revenue for Informa TechTarget in FY25, 3.5x more compared to FY24- Grew revenue at Brand Networks for a large Boston-based Advertising Agency from $2-3K/month to $30-35K/month in licensed fees- Continually met or exceeded quota at Brand Networks, Q1 - 100%, Q2 - 119%. DIFFERENTIATORSACCOUNT MANAGEMENT Results driven account director with exceptional skills aligning sales objectives with customer needs while trying to identify new revenue opportunities. COLLABORATIVE TEAM BUILDING Builds strong relations with internal constituencies to arrive at optimal client solutions, product offerings and marketing campaigns. LEADERSHIP – TRAINING My natural style of leading and mentoring has propelled me into team lead, training and project manager roles. CUSTOMER FOCUSED/HIGHLY RESPONSIVE Strong commitment to achieve best results with a go the extra mile attitude. INDEPENDENT THINKER AND MISSION ORIENTED Brings fresh perspective and independent thinking to established procedures seeking always to make improvements to the status quo and drive superior customer experience. An active voice in management meetings.

Experience

1. Customer Success Director

   Informa TechTarget

   Apr 2021 — Present

   Publicly traded B2B digital services platform that connects enterprise technology buyers and sellers through data-driven marketing services, combining specialist content, buyer intent data and demand generation solutions to help technology companies identify customers and drive revenue growth.• Target $16.3M in revenue for FY26 across five Fortune 500 enterprise technology companies with aggregate revenues of $274B.• Collaborate with sales and management teams to craft strategies to meet client’s strategic goals and enhance sales through promoting additional product offerings to clients across the full Informa TechTarget portfolio.• Develop, execute and manage campaigns for Informa TechTarget’s largest Portfolio clients with budgets ranging from $5K to over $1M.• Monitor and analyze media performance to make recommendations to optimize the campaigns and support sales management in weekly forecast analysis.• Prepare and conduct PowerPoint presentations to client marketing teams illustrating overall campaign performance and recommendations for future marketing campaigns and media placements incorporating latest trends, habits and relevant market data.• Proficient in leveraging Elysia, Informa\'s proprietary AI assistant, for enhanced productivity through meeting summaries, document analysis, research assistance, knowledge discovery, and skilled prompt engineering to deliver high-quality work outcomes.• Expert in training sales teams on AI within the Portal platform (formerly Priority Engine). Specialize in equipping sales professionals with skills to leverage AI-powered personalization within the Portal platform for higher response rates and more effective prospect engagement.

Education

• Newton Country Day School

  High School

• Babson F.W. Olin Graduate School of Business

  Master of Business Administration (MBA), Marketing

• Boston College

  Bachelor of Science in Management, Marketing

Skills

• Crm
• Client Services
• Customer Service
• Advertising
• Marketing
• Integrated Marketing
• Social Media Marketing
• Digital Strategy
• Client Relationships Strengthening
• Go-to-Market Strategy
• Online Marketing
• Brand Management
• Content Strategy
• Competitive Analysis
• Marketing Strategy
• B2b
• Key Client Relationships
• Demand Generation
• Account Management
• Campaign Management
• Marketing Communications
• Facebook
• Lead Generation
• Online Advertising
• Strategy
• Salesforce.com
• Lead Gener
• Content Management
• Sales
• Marketing Management
• Email Marketing
• Marketing Research
• Strategic Consulting
• Customer Engagement
• Product Marketing
• Social Networking
• Brand Awareness
• Sponsorship
• Market Research
• Social Media