Keith Ferguson
Lead Product Manager @Flutter International
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WORK HISTORY
Lead Product Manager @Flutter International
Dublin, IE
Brand: BetFair International • Leading a multi-disciplinary teams to deliver impactful products, aligning business objectives with strategic initiatives.• Shape the Betfair International roadmap by aligning business objectives with strategic initiatives, collaborating closely with senior leadership.• Support and mentor team members, fostering a collaborative and growth-oriented environment.• Manage high-stakes decisions, ensuring informed risk management and timely escalations when necessary.• Act as a bridge between Technology, Commercial, Compliance, and external partners for seamless product delivery.• Partnering with analytics teams to drive evidence-based decisions and presented clear narratives to senior leadership.Key Successes * Reduced cost by 12% for 2025 * Representee at Conferences and Regulatory roundtables
EDUCATION
National College of Ireland
BSc (Hons) in Business Information Systems, Management Information Systems, General
Dún Laoghaire Institute of Art, Design and Technology
Masters, Cyberpyschology
SKILLS
ABOUT KEITH FERGUSON
At Flutter International, our team has focused on delivering a seamless customer experience by spearheading cross-brand integration and deploying innovative identity verification tools to new regions. Collaborating closely with stakeholders and external teams, we\'ve developed a strategic roadmap that has led to high-impact changes, fostering growth and revenue. My expertise in cyberpsychology underpins these efforts, ensuring that customer interactions are both secure and engaging.In my current role, I have leveraged my skills in backlog and API management to address complex problem-solving scenarios. The adoption of Agile methodologies and a customer-centric approach has been paramount in optimizing our product management processes. The goal is to maintain our position at the forefront of the online gaming and sports betting industry by continuously innovating and improving our offerings.
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