Krystan Wicha

Senior Project Manager Media @Critical Mass

Toronto, ON, CA

Project and initiative lead for BMW Group USA, acting as the central point of contact for the media team across the MINI USA brand, delivering national campaigns across all U.S. states and regions.• Serve as the lead PM for all media campaigns, organizing and coordinating the efforts of media planning, investment, marketing science, and channel teams (paid social, broadcast/linear, programmatic, search, and digital direct) to ensure seamless execution across all teams and markets.• Spearhead and manage inter-agency campaigns, collaborating with media, creative, organic social, PR, and CRM teams to ensure smooth workflow and successful project execution from start to finish.• Collaborate with key teams and inter-agency partners to drive process improvements, optimize media planning and execution workflows, and enhance operational efficiencies to support successful campaigns and meet business objectives.• Clients: BMW Group USA (BMW USA, MINI USA).

Brock University

Honours Bachelor of Arts (HBA), First Class Standing, Business Communications