Kim Weaner
Strategic Healthcare Marketer | Driving Brand Growth & Business Impact
- Role
- Customer Marketing Manager, Oncology at Labcorp
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Kim Weaner
I am a dedicated marketing professional with extensive experience leading comprehensive marketing initiatives within the healthcare sector. Through innovative and strategic thinking, I have consistently conceptualized, developed, and executed integrated marketing campaigns that effectively enhance brand identity and elevate market awareness.
Experience
Customer Marketing Manager, Oncology
Jul 2023 — Present
Lead integrated campaign planning and execution to drive awareness and engagement.Own KPI analysis and optimized campaigns for performance and cost efficiency.Collaborate with cross-functional stakeholders in marketing, medical, and product management.
Education
Millersville University of Pennsylvania
B.S., Business Marketing
1997 — 2001
Skills
- Product Development
- Leadership
- Market Research
- Process Improvement
- Commercialization
- Product Management
- Sales Effectiveness
- Microsoft Office
- Research
- Excel
- Planning
- Mentoring
- Spine
- Strategy
- Operating Room
- Orthopedic
- Coordination
- Orthopedics
- Fda
- Powerpoint
- Competitive Analysis
- Problem Solving
- Advertising
- Product Marketing
- Trade Shows
- Management
- Market Analysis
- Marketing Materials
- Disposables
- Pricing
- Product Launch
- Cross-Functional Team Leadership
- Competitive Intelligence
- Sales Support
- Marketing Strategy
- Medical Devices
- Brochures
- Timeline Management
- Neurosurgery
- Marketing
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