Kat W.

About Kat W.

I\'m an autistic, neurodivergent marketing and brand leader diagnosed later in life. I\'ve always worked to create environments where people feel understood and supported—a focus that has guided my work from global health to disability services.I lead Brand Marketing at Easterseals, guiding national efforts in branding, digital strategy, campaigns, and partnerships. With more than 15 years of experience and a Master of Science in Integrated Marketing Communications from West Virginia University, I help organizations refine their values, build award-winning storytelling programs, and navigate change.Here\'s what I know: brand is infrastructure, not just,\"let\'s make everything pretty.\" Clear positioning shortens sales cycles. Strong reputation reduces the cost of recruiting specialized talent. Consistent, relevant messaging keeps donors engaged. When funders have hundreds of organizations to choose from, brand clarity becomes your competitive edge.Work aside, I\'m a breast cancer survivor and former Colorado master gardener—I find joy in insects, the outdoors, and reclaiming materials for art.

Experience

1. VP, Brand Marketing

   Easterseals

   Aug 2022 — Present

Education

• West Virginia University

  MS, Integrated Marketing Communications

• Christopher Newport University

  BA, Communication Studies

Skills

• Advertising
• Direct Mail
• Social Media
• Direct Marketing
• Integrated Marketing
• Project Management
• Strategy
• Training
• Story Planning
• Account Management
• Copywriting
• Marketing Communications
• Editing
• Multi-Channel Marketing
• Social Media Marketing
• Account Planning
• Brand Development
• Project Coordination
• Leadership
• Strategic Planning
• Marketing
• Brand Management
• Sales
• Fundraising
• Marketing Strategy