Don Kwak
Managing Consultant at frog (part of Capgemini Invent) | GTM, Op Model, MarTech Transformation Lead | CPG, TMT, FS Sectors
- Role
- Managing Consultant at Capgemini Invent
- Location
- West New York, NJ, US
- LinkedIn followers
- 500 followers
About Don Kwak
I’m a transformation and strategy leader with 10+ years of experience driving growth and organizational change for Fortune 500 companies and high-growth firms across Consumer, TMT, and Financial Services sectors.At EY, I lead strategic business transformation initiatives focused on enterprise operating model design, marketing and customer experience (CX) modernization, and data-driven growth strategy. I’ve guided transformation programs for some of the most recognized brands in the U.S, helping them rewire their marketing operations, redesign consumer journeys, and scale new capabilities such as GenAI content.My expertise lies in connecting high-level strategic vision to execution — from organizational North Star to operating model and processes, customers and journeys, and enabling MarTech capabilities. I bring hands-on knowledge of Marketo and Salesforce, and am fluent in the application of Generative AI and Agentic AI to drive marketing efficiency and personalization at scale.Before consulting, I led digital marketing and marketing automation teams in the financial and healthcare tech sectors, scaling capabilities and managing digital performance across 30+ client portfolios.My focus is on leadership roles in strategy, transformation, or client advisory — where I can create impact by aligning customer experience, marketing innovation, and operating model transformation. Sector Focus: Consumer, TMT, Financial Services Specialties: CX Strategy, Operating Model Transformation, AI in Marketing, Org Design, Owned Media Strategy, Journey Orchestration, Adobe MarTech Passion: Helping businesses modernize through practical innovation and bold transformation
Experience
Managing Consultant
Nov 2025 — Present · NY, US
Education
Boston College Carroll School of Management
Bachelor of Science (BSc), Marketing, Finance
2011 — 2015
Skills
- Public Speaking
- SEO
- Mailchimp
- Microsoft Office
- Integrated Marketing
- Inbound Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Data Analysis
- Social Media
- Financial Analysis
- Google Analytics
- Social Media Marketing
- Microsoft Excel
- Saas
- Crm
- Hubspot
- Marketing Analytics
- Microsoft Word
- Salesforce.com
- Content Marketing
- Project Management
- Marketo
- Digital Marketing
- Marketing Automation
- Paid Search Campaigns
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