Kathy Wachter

About Kathy Wachter

Data-driven Marketing Leader committed to enhancing customer relationships and building brand loyalty. Demonstrates a collaborative and practical leadership style with a focus on educating and empowering. Contributes to setting organizational strategy, implementing resulting action plans, and increasing employee engagement. Recognized for getting the right people involved at the right time. Presents both qualitative and quantitative information creating buy-in from all participants. Adept at managing a fluid work environment with changing priorities. Expertise in designing, developing, and implementing compelling communication strategy and marketing campaigns within highly regulated financial institutions. Background in sales and financial industry training, marketing, and leading cross-functional teams provide insights that engage broad audiences and build brands.Deep knowledge of the financial industry, compliance, and regulation. Expertise with analytics and database marketing utilizing segmentation and diverse media including print, social media, web-based, and mobile device delivery systems to deliver targeted, customized, and timely internal and external communications. Proficient at leveraging CRM database information to engage sales staff delivering measurable data and ROI. Specialties: advertising, banking, budgeting, database marketing, direct mail, e-commerce, market research, marketing communications, new product development, procedure development, project management, sales management, supervisory skills, time management, vendor management, web site management.

Experience

1. Vice President, Manager of Marketing, Public Relations and Sales Support

   Highland Bank

   Mar 2022 — Present · Bloomington, MN, US

   Develop, coordinate and execute a fully integrated marketing strategy for the bank. Drive brand awareness while working collaboratively with sales leadership to meet growth objectives.

Education

• University of Wisconsin-Stout

  Bachelor of Science, Merchandising and Business Administration

  1981 — 1985

Skills

• Social Media Marketing
• Direct Mail Campaigns
• Training
• Project Management
• Banking
• Sales
• Selling Skills
• Email Marketing
• Social Media
• Program Management
• Advertising
• Product Management
• Leadership
• Crm Program Management
• Product Training
• Management
• Marketing
• Mcif Database Management
• Product Development
• Budgets
• Business Strategy
• Marketing Strategy
• Sales Skills Training
• Market Research
• Strategic Planning