Katherine von Haden

About Katherine von Haden

New Hampshire native, by way of South Carolina, Chicago, Boston, and NYC.Author. Romantic. Movie buff. Baking machine. Advertising enthusiast. Professional unicorn. Marketing, business development, and media professional with over 20 years of experience, who excels in client leadership, multi-market cross-channel media planning and management, public relations, new business development, research, social media, influencer campaigns, negotiation, reputation management, event planning and management, media and press relations, experiential marketing, publisher/vendor/interdepartmental/agency relationships, legal and compliance understanding, and resource allocation.This unicorn set of skills adds value to any team, as I have worked on the brand, agency, and media sides of the proverbial table, enabling me to effectively communicate and guide understanding to clients and the team.My most recent professional experience includes working as Vice President, Group Director, Connections Planning and Client Lead at Havas Media Group North America. In this role, I provided strategic insights for division growth, organized the structure and staffing of assigned accounts within the luxury, beauty, and pharma divisions, and regularly monitored clients\' program goals. Prior to that, I served as a Senior Integrated Account Manager at Hearst Broadcast | WMUR News9 TV, specializing in strategic partnerships with local and national brands to develop multi-platform marketing campaigns driving sales both online and in brick-and-mortar locations across various industries. I have also worked as an Integrated Marketing Consultant for various companies, delivering successful marketing strategies across platforms since 2004.Furthermore, I gained valuable experience as a Director of US Marketing & Communications for a global CPG brand. In this role, I designed and developed all digital, experiential, public relations, and traditional marketing campaigns. I negotiated all sponsorships and media placements, designed event layouts, managed a strategic presence at New York Fashion Week for the launch of the LIVARI clothing line, developed and executed a national campaign and event series with a network of 1400 bloggers through digital and experiential campaign activations, and managed a major sponsorship at the 2017 Emmy Awards.I’m obsessed with all of it.

Experience

1. Private Aviation Advisor (Independant)

   Lacy Aviation

   Sep 2025 — Present

   Flying private is the only way to travel! Have your own plane? Don’t worry, we can get you off the ground with access to over aircraft across the globe. We are based out of Charleston, South Carolina.

Education

• University of New Hampshire

  Master of Business Administration - MBA, Marketing

• St. Thomas Aquinas High School

  Diploma

  1992 — 1996

• University of South Carolina

  BA, Journalism and Mass Communications, Advertising

  1997 — 2001

• University of New Hampshire

  Master of Business Administration (M.B.A.), Marketing

  2017 — 2020

• Google

  AdWords Certification, Fundamentals, Search, Display, Reporting & Analytics

  2012 — 2013

• University of South Carolina

  Bachelor of Arts, Journalism

Skills

• Advertising
• Marketing Strategy
• Social Media Marketing
• Marketing
• Public Relations
• Copywriting
• Social Media
• Digital Marketing
• New Business Development
• Email Marketing
• Online Advertising
• Press Releases
• Sales
• Blogging
• Strategy
• Creative Direction
• Marketing Management
• Integrated Marketing
• Digital Media
• Marketing Communications
• Sales Management
• Brand Development
• Brand Awareness
• Account Management
• Leadership
• Start-Ups
• Sponsorship
• Mobile Marketing
• Online Marketing
• Trade Shows
• Sem
• Market Research
• Newsletters
• SEO
• Direct Marketing
• Event Planning
• Media Planning
• Lead Generation
• Advertising Sales
• Market Planning