Kristina von Graf

About Kristina von Graf

Why join the navy when you can be a pirate?\"-Steve Jobs Forward-thinking conceptual juggernaut and digital marketing maven with 10+ years experience providing actionable insights and implementing integrated marketing strategies driving rapid growth, visibility, optimized ROI, consumer engagement and alignment, thought leadership, and increased market share in competitive markets.Track record of infusing digital marketing strategy and integrated marketing programs into corporate DNA and leading companies to the promised land of ROI bliss. Partner marketing and partner enablement experience leveraging digital marketing programs, field marketing and sales enablement tools, email programs, affiliate program development and management, and joint-marketing and channel marketing programs.Areas of Expertise: Strategic Marketing Planning, Digital Marketing, Organic/Natural Search Engine Optimization (SEO), Demand Generation Campaigns and Programs, Content Strategy, Technical SEO, On-page SEO, Agency Client Account Management, Actionable Web Analytics, Web Development & Usability, Project Management, Product Marketing, Social Media Marketing, Conversion Optimization (CRO), Marketing Communications (Marcom), Landing Page Optimization, Reputation Management, A/B Testing, Demandware/Salesforce Commerce Cloud, Sitecore, Key Influencer Outreach, Lead Generation Programs, Partner Enablement, Sales Enablement, Strategic Alliances, Developer Evangelism, Campaign Development, Lead Nurturing, Content Marketing.

Experience

1. Sr Content Strategist

   EPAM Systems

   Oct 2020 — Present

   Create robust SEO and content strategies and roadmaps to drive growth for enterprise websites. Audit and analyze SEO performance, identify technical and content issues, and find complex solutions to improve performance and visibility at scale. Create and consult domain and URL strategy, taxonomy, site architecture, content strategy, technical requirements, on-page SEO recommendations, traffic acquisition, migration strategy, and content governance. Manage cross-functional teams for global brands. Clients include Equifax, Poison.org, and Pearson.

Education

• UCLA

  UCLA School of Film & Television, Screenwriting

• UC Santa Barbara

  Bachelor of Arts - BA, History, Film Studies

Skills

• Web Marketing
• Affiliate Marketing
• Journalism
• Digital Strategy
• Landing Page Optimization
• Saas
• Demandware
• Strategic Planning
• Business Development
• Digital Marketing
• E-Commerce
• Corporate Branding
• Marketing Communications
• Marketing
• Organic Search
• Start-Ups
• Website Development
• Online Advertising
• Email Marketing
• Customer Acquisition
• Search Engine Marketing (Sem)
• Content Strategy
• Marketing Strategy
• Sem
• SEO
• Smo
• Online Marketing
• Content Development
• A/B Testing
• Web Analytics
• Integrated Marketing
• Search Engine Optimization (SEO)
• Partner Marketing
• Mobile Applications
• Google Adwords
• Social Media
• Mobile Marketing
• Google Analytics
• Conversion Optimization
• Dotnetnuke