Andriana Kuziv

Digital Activation Assistant @PHD

Toronto, ON, CA

Manage and optimize Paid Search and Paid Social campaigns across platforms like Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and LinkedIn Ads, Pinterest, TikTok and Snapchat- Conduct keyword research, audience segmentation, and bid strategy adjustments to enhance campaign performance- Monitor daily budget pacing, CPC, ROAS and other KPIs- Analyze campaign data and generate weekly/monthly reports with insights and recommendations for optimization- Assist in A/B testing of ad creatives, copy variations, and landing pages to improve conversion rates- Ensure compliance with brand safety guidelines, ad policies, and platform best practices- Collaborate with internal teams to escalate and resolve technical issues related to tracking, billing, and campaign performance- Stay updated on industry trends, algorithm changes, and emerging ad formats to drive innovation in paid media strategies