Kusum Rautela Rawat
🚀 Immediate Joiner | SEO Strategist (9+ Yrs) | Enterprise SEO & Organic Growth Expert | AI & Programmatic SEO | Data-Driven | OTT, App & GEO SEO | Shopify & WordPress | Ex-JioHotstar, Times Internet
- Role
- Assistant Manager Seo at Park
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Kusum Rautela Rawat
Strategic SEO Expert | AI SEO Specialist | Enterprise SEO | ASO | Technical SEO | Growth Marketing | AEO | GEOI’m an SEO professional with 8+ years of experience driving significant organic growth, optimizing website performance, and leading AI-powered SEO initiatives across high-traffic platforms like JioCinema, Hotstar or (Jiohotstar), and ET Money. My core expertise includes Enterprise SEO, Technical SEO, App Store Optimization (ASO), and AI/NLP-based content strategies, specifically for OTT, Fintech, and Mobile Apps.I specialize in using AI and data-driven decision-making to solve real-world SEO challenges — from scaling organic traffic and enhancing app discoverability to building content frameworks that align with user intent and search algorithms. Passionate about growth and innovation, I combine traditional SEO expertise with AI technologies to deliver measurable, impactful results. Currently available for immediate opportunities as an SEO Manager, Assistant Manager, or Senior SEO Specialist. Core Skills & Tools Technical SEO & Structured Data Site Architecture Optimization Keyword Research & Clustering (using NLP & Python) GA4, GSC, Looker Studio, Appsflyer Analytics Prompt Engineering for SEO – Using ChatGPT, Frase, Surfer SEO, Upword, Anyword Performance & Crawl Tools – Screaming Frog, Sitebulb, JetOctopus, Chrome DevTools Page Speed & CWV – Google Lighthouse, PageSpeed Insights Keyword & Backlink Tools – SEMrush, Ahrefs, AnswerThePublic, Majestic Rank Tracking & Reporting – SERPWatcher, AccuRanker, Search Analytics for Sheets Schema & AEO – Rich Results Test, Schema Markup Generator, Merkle Tools ASO – Google Play Console, App Store Connect CTV SEO – Apple TV, Fire TV, Smart TVs Visualization & Automation – Supermetrics, Looker Studio, Python (pandas), Google Sheets API Cross-Functional Collaboration & Team Leadership🤖 I specialize in automating SEO processes using AI tools, developing scalable content frameworks, and building performance dashboards to monitor growth in real-time. I’ve mentored junior SEO teams, worked closely with product & tech, and executed high-impact campaigns that boosted traffic, rankings, and conversions. Now seeking a strategic role as an SEO Manager or Assistant Manager where I can lead innovative SEO & growth strategies and drive measurable business outcomes. Let’s connect if you\'re hiring for SEO leadership roles or exploring the intersection of AI + Search.
Experience
Assistant Manager Seo
Aug 2025 — Present · Gurugram, IN
Education
Uttarakhand Technical University
Bachelor of Technology - BTech, Information Technology
2008 — 2012
Kendriya Vidyalaya
Schooling
1995 — 2006
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