Eddie Kustner
Marketing & Product @ Filot | Humanist in Marketing
- Role
- Head of Marketing, Product Designer at Filot
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Eddie Kustner
Returning people to the center of business.
Experience
Head of Marketing, Product Designer
Jun 2025 — Present · Milwaukee, WI, US
First marketing hire at B2B SaaS startup specializing in ultra-secure document transfer for regulated professions.Led brand identity, product positioning, and GTM strategy for a B2B SaaS security product during a pre-revenue pivot.Defined ICP, pricing tiers, and sales messaging, aligning product roadmap with target market needs.Conducted competitive analysis and market research to guide product differentiation and feature prioritization.Redesigned onboarding and access-control flows across 3 web properties and 1 desktop application to reduce friction and improve security workflows.Implemented cross-functional communication processes between sales, marketing, and engineering, improving development alignment and roadmap planning.Managed $3K conference inventory, generating an 11.1% lead capture rate from event traffic.
Education
University of Wisconsin-Madison
Bachelor of Business Administration - BBA, Marketing
2021
University of Wisconsin-Madison
Bachelor of Business Administration - BBA, Operations & Technology Management
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