Just Kusko
Crafting Vision into Reality: Transforming Creative Concepts into Remarkable Results
- Role
- Creative Director and Lead Strategist at Vmware
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Just Kusko
Results-oriented approach to leading creative and marketing has been clearly displayed across my dynamic 15+ year career of delivering superior brand strategy, products, assets, and experiences that drive engagement, market leadership, and client satisfaction. I have repeatedly demonstrated my expertise in the formulation of high-level creative strategy that integrates data and innovation to drive engagement across all aspects of the consumer journey within a SASS environment through acquisition, consumption and retention. I have cultivated a rich experience in leading high-performance, multi-disciplinary teams in the construction of high-impact, emotion-driven digital content and marketing assets for distribution across all channels. I am dedicated to remaining at the forefront of the industry through research on cutting-edge experiences and technology.
Experience
Creative Director and Lead Strategist
Apr 2021 — Present
Leading transformation to a full SaaS technology company through customer engagements. Drive customer acquisition, retention, and expansion through continuous, integrated, highly-targeted marketing engagement throughout the customer lifecycle.Develop and manage a combination of digital, multi-channel nurture and high-touch programs to deliver messaging and support KPIs, developing strategies and creative briefs, working with internal and external execution teamsManage cross functional teams through implementation of end to end creative for various multi channel campaignsIncreased consumption through the development of strategies that use triggers, channels, messaging and personalization to bring new and existing customers into the product to experience its value. Results: 30% increase in asset engagements as direct results of retooling CEX, Delivered above benchmark on all FY22 social campaigns, Account based program outperformed increasing leads between 8-15%
Education
University of North Texas
BFA
Harvard Business School
Certificate of Specialization in Leadership & Management
Harvard Business School
Certificate in Power and Influence for Positive Impact
Portland State University - School of Business
MIM
Harvard Business School
Certificate in Leadership Principles
Harvard Business School
Certificate in Negotiation Mastery
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