Kushal Shakya

About Kushal Shakya

I’m a Product Marketing leader in B2B SaaS who helps complex products find clarity, relevance, and growth in the market.At my core, I solve one problem: turning sophisticated healthcare technology into clear, compelling value that buyers understand, sales teams can sell, and customers adopt.Currently, as Director of Product Marketing at IKS Health, I lead product positioning, messaging, and go-to-market strategy across AI-driven solutions for providers. My work sits at the intersection of product, sales, and customer success, ensuring launches land, narratives resonate, and solutions drive measurable impact.Previously, at Innovaccer, I focused on scaling healthcare platforms by sharpening positioning and supporting market expansion across provider and payer segments. At EXL, I built and executed account-based and deal-based marketing programs, partnering closely with sales to drive pipeline, win strategic accounts, and strengthen long-term relationships.I bring a strong blend of strategic thinking and execution, from market insights and competitive storytelling to sales enablement and demand creation. My foundation includes an MBA in Marketing from IIM Bangalore, with hands-on experience in value proposition development for medical devices at Danaher (HemoCue).If you’re building or scaling SaaS or healthcare technology, I bring the perspective to help it win in the market.Always happy to connect.

Experience

1. Director of Product Marketing

   IKS Health

   Jul 2024 — Present · Mumbai, IN

   Own product marketing strategy across multiple product categories spanning Revenue Cycle Management and Value-Based Care- Lead end-to-end go-to-market for new solutions including positioning, messaging, launches, and commercialization- Partner closely with Sales, Product, Brand, and Leadership to drive adoption, cross-sell, and expansion- Built sales enablement programs including pitch decks, narratives, and messaging to improve deal velocity and win rates- Strengthened competitive differentiation through sharper positioning and value articulation- Drove digital visibility and demand through SEO, thought leadership, and content strategy

Education

• Punjab Engineering College

  Bachelor of Technology - BTech, Electronics and Communications Engineering

  2012 — 2016

• Indian Institute of Management Bangalore

  Master of Business Administration (M.B.A.), Marketing

  2016 — 2018