Kushal Saini Kakkar

About Kushal Saini Kakkar

Content, digital and growth - welcome to the holy nexus of marketing. A place full of experiments, hacks, stories, tools, data analytics, change, and beauty.What does this have to do with me? Everything.I\'m a content and brand marketer with 17 years of experience in crafting and marketing compelling digital stories for brands across the globe. I\'m grateful to have had the opportunity to work for companies including Wingman (now Clari Copilot), Sequoia Capital-backed Atlan, Bhavin Turakhia-led Flock, Genesis BCW (Burson Cohn & Wolfe), and the Commonwealth Games.I can help you- Discover and amplify your brand’s authentic voice, tone and narrative - your raison d\'etre- Shape the thoughts of your leaders into impactful stories, via thought leadership articles, blogs, PR pieces, case studies, etc- Boost your lead generation efforts via data-driven, SEO-friendly content marketing, including social media marketing strategy and ops- Manage paid media and deliver significant ROI, via Google/LinkedIn/Facebook ads and more- Use the latest marketing and content ops. tools: HubSpot, Google Analytics, Google Ads, Hotjar, Google Keyword Planner, SEMRush, Yoast, WordPress, GatherContent, Medium, Trello, Notion, Slack, Zoom, Tandem, and Basecamp.My favourite stories are the ones yet to be told. Would you like to uncover yours? PS: For the search engines crawling my bio, these are my specialities: content marketing, copywriting, copy, thought leadership content, PR articles, employer branding, website & landing page content, UX-optimized app copy, SEO & keyword research, data analytics, SEM & paid search, social media marketing & community building (LinkedIn, Facebook, Twitter, Instagram, Quora, Reddit, HN), digital marketing, email marketing, inbound marketing, and product marketing.

Experience

1. Senior Director - Content

   SaaS Labs

   Nov 2023 — Present · IN

Education

• Delhi University

  MA, English

  2003 — 2005

• Delhi University

  BA, English

  2000 — 2003

• Indian Institute of Mass Communication, Delhi

  PG Diploma, Broadcast Journalism

  2005 — 2006

Skills

• Radio
• Post Production
• Video Production
• Copy Editing
• Content Development
• Broadcast
• News Writing
• Digital Media
• New Media
• Editorial
• Television
• Storytelling
• Content Strategy
• Social Media
• Journalism
• Corporate Communications
• Editing
• Media Relations